August 19, 2024 1:41 p.m. EDT | Source: Asiacryptos
San Francisco, California–(Newsfile Corp. – August 19, 2024) – Zocket, an innovative SaaS startup specializing in artificial intelligence-powered advertising, announced on July 31, 2024 the launch of its flagship product “AI Studio for marketers” in the United States. This AI-powered tool simplifies the performance marketing workflow, enabling brands and agencies to create and launch advertising campaigns faster.
Image caption: Zocket Founders – (left to right) Nandha Kumar Ravi, Karthik Venkateswaran, Mukund Srivathsan and Sundar Natesan
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In an industry where the digital advertising market is worth approximately $600 billion globally, Zocket’s AI Studio aims to capture a significant share of this thriving market. The platform addresses the growing demand for effective and efficient advertising solutions for mid-sized brands, e-commerce businesses, and agencies serving SMBs with performance marketing needs.
Zocket’s flagship feature – Creative AI Studio
Zocket’s flagship feature, Creative AI Studio, speeds up the ad creative generation process with AI-powered templates, gradient ads, background generation, and automated text creation.
“Our creative studio is like having a world-class design team at your fingertips,” says Mukund, co-founder and CTO of Zocket. “It’s about empowering marketers to create stunning visuals without the need for deep design skills.”
Creative AI Studio has the potential to streamline marketing workflow, improve campaign effectiveness, and ensure every ad resonates with the intended audience, increasing engagement.
Precision Targeting with Targeting AI
Zocket’s AI Studio excels in audience targeting. Using adaptive clustering models, the platform identifies and engages the most relevant audience segments across social media channels. This precision targeting ensures that marketing budgets are allocated efficiently.
Zocket Agency Advertising Accounts
With Zocket Ad Accounts, we provide AI advertising infrastructure for businesses of all sizes – from brands to agencies – so they can operate consistently across all major advertising platforms.
The AI Ad Checker feature ensures your ad complies with ad policy guidelines on platforms like Meta, Snapchat, and Google, allowing businesses to seamlessly expand their advertising reach.
Proven results with Optimizer Lab
Another essential component of Zocket’s AI Studio is the Optimizer Lab. This feature automates campaign optimization and drives impactful results. By monitoring ads around the clock, resolving issues instantly, and providing detailed performance reports, Optimizer AI allows marketers to focus on strategic decision-making rather than operational tasks.
Industry impact and market potential
The launch of Zocket’s AI Studio comes at a pivotal time for the digital advertising industry, driven by the growth of digital channels and the need for data-driven marketing strategies. With its innovative AI-powered solutions to automate workflows, Zocket is well-positioned to capitalize on this growth and help businesses navigate the complexities of digital advertising.
Zocket’s AI Studio, with its advanced features and user-friendly interface, provides a competitive advantage for businesses looking to stay ahead in this rapidly changing landscape.
About Zocket
Zocket.ai is a pioneering startup based in San Francisco and Chennai, dedicated to revolutionizing digital marketing with AI-powered solutions. Founded by seasoned entrepreneurs Karthik Venkateswaran, Nandha Kumar Ravi, Sundar Natesan, and Mukund Srivathsan, Zocket.ai aims to empower marketers across the globe by providing them with tools that enhance creativity and streamline workflows. With a presence in over 25 countries used by brands and agencies, Zocket.ai is at the forefront of performance marketing innovation.
For more information please visit – https://zocket.ai/
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