Zeta Global Holdings Corp. 
ZETA Stocks are trading higher on Thursday. The company revealed a new intelligent mobile experience designed for marketers aiming to integrate AI across all touchpoints, including mobile.
This solution enables more effective personalized cross-channel campaigns, improving the customer experience and ensuring a consistent identity during interactions.
Additionally, Zeta is expanding its line of generative AI agents on the Zeta Marketing Platform, providing innovative capabilities for marketers.
The intelligent mobile solution launched ahead of schedule, delivering an AI-powered, connected experience designed specifically for modern marketers.
New Zeta AI agents introduce revolutionary marketing capabilities through customizable agent workflows.
David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global, said: “Expanding our AI agent portfolio and launching a new mobile offering ahead of schedule is an important milestone for Zeta and underline our unwavering commitment to our investment in Zeta. Marketing platform that maximizes ROI today and spearheads innovation tomorrow.
Gerry Murray, Research Director, Enterprise Technology at IDC, said: “IDC research has repeatedly shown that highly personalized interactions drive at least 30% performance improvement over those that are not. or little personalized. Additionally, IDC estimates that GenAI will improve marketing productivity by more than 40% over the next four years. As a result, CMOs should start viewing data and AI infrastructure as essential to customer and employee experience as well as brand equity.
This week, Zeta Global unveiled the Zeta Media Engine, powered by Snowflake. This privacy-focused solution leverages Snowflake Data Clean Room and Zeta’s Identity Graph and AI tools for people-based applications. programmatic activation on the open web.
Investors can gain exposure to the stock via Alpha Architect US Quantitative Momentum ETF 
QMOM And First Trust AlphaDEX Small Cap Growth Fund 
FYC.
Price action: ZETA shares are trading up 1.82% at $30.20 at last check Thursday.
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