AI: Beyond the hype. Generative AI offers B2B brands a wealth of opportunities, but marketers are exercising some caution.
Artificial intelligence may have captured the public imagination over the past year – and not always in a positive way – but what do B2B companies think about the potential of AI to supercharge their marketing efforts?
THE The UK government’s tracker on public attitudes to AI was updated last month. This shows growing public pessimism about the technology, with lingering concerns about data security and skepticism about whether the benefits of AI will be felt equally across society. .
These views are also reflected in the business world.
