However, this progress implies a significant degree of responsibility: ensuring that AI is developed and used ethically, prioritizing essential principles such as fairness, transparency, confidentiality and security, in other words guaranteeing a Responsible AI.
To ensure that these principles are respected and that they guide the responsible use of AI, it is essential to secure a common framework that serves as a reference for different organizations. A framework that establishes clear and measurable standards to assess the maturity of the implementation of codes of conduct for responsible AI and promote their consistent adoption across the sector.
Ethical principles for responsible AI implementation
Committed to this vision, Telefónica has been a key contributor to the development of the Responsible AI Framework and Roadmap, a GSMA Initiative which seeks to guide companies in the sector towards the adoption of AI ethical principles. This tool was built with insights from McKinsey in partnership with other telecommunications industry leaders including Axiata, Deutsche Telekom, Orange and Telstra.
This framework includes the elements necessary for implementing responsible AI vision-based, operational model and technical controls, third-party collaboration, AI value chain management and change management and training. Thanks to this framework, both organizations that are just starting out in their use of responsible AI as well as those that already have certain elements in place will be able to have a point of reference and build a clear plan with specific actions.
Considering the above, this framework consists of three basic tools: Step by step guide: This tool provides a practical approach to help businesses navigate key phases of implementing responsible AI, from identifying risks to applying specific measures. It provides a clear and detailed roadmap that guides organizations through each stage of evolving their model for responsible use of artificial intelligence.
- Best practices tool: This tool provides access to a set of best practices drawn from leading responsible AI companies that have successfully integrated ethical principles into their operations, including best practices we have developed at Telefónica.
- RAI Roadmap Methodology: This methodology provides a flexible and scalable framework to allow companies to assess the maturity of their responsible AI implementation. It allows organizations to create a responsible and actionable AI implementation plan, measure its progress over time, and adjust their approach to the regulatory and operational needs of the industry.
Telefónica’s vision of responsible AI and future challenges
HAS Phone not only did we contribute our knowledge, but we also shared our experience as pioneers in the implementation of responsible AI. Since 2018, we have integrated ethical principles into our AI processes through a comprehensive Responsible AI Governance model, demonstrating how technology can evolve in an ethical and socially beneficial way.
José María Álvarez-Pallete López, President and CEO of Telefónica and Chairman of the GMSA Board of Directors, highlighted the importance of this initiative.
“The speed with which AI has become a central part of technology and telecommunications operations demonstrates its power and unquestionable value, but also the risks we must keep in mind as an industry and the need to place the ethics at the heart of AI to prevent its development. uncontrolled development. Ensuring responsible guidelines for the use of AI is essential for all of us, and it is wonderful to see how the telecommunications industry is leading the initiative with the new GSMA roadmap.”
Francisco Montalvo, CDO of Telefónica Innovación Digital, highlighted Telefónica’s commitment to this mission:
“At Telefónica, we are committed to spreading the culture of Responsible AI (RAI) within the telecommunications sector by sharing our extensive experience in ethical and sustainable AI. Since we began this journey in 2018, we have pioneered the implementation of RAI principles through a comprehensive governance model. Our collaboration with the GSMA to develop the RAI Maturity Roadmap was driven by this commitment. We are confident that adopting this well-structured roadmap will not only benefit the industry, but will also enable us at Telefónica to continue to evolve and achieve excellence in responsible AI.
At Telefónica, we continue to advocate technological innovation that puts people at the center and builds a more ethical, secure and sustainable digital future. With this GSMA initiative providing a pioneering tool for implementing responsible AI, we are leading the way towards a kind of AI that benefits everyone while remaining at the forefront of ethics and responsibility in use of AI.
