Generative AI is revolutionizing the advertising industry as we speak.
But when it comes to a topic with so much hype and so many unanswered questions, many of us struggle to understand the impact it will have on our daily work.
In this four-part series, Campaign US will explain how generative AI is poised to transform three key roles in advertising and marketing: data creation, strategy and analysis, equipping industry employees with tools and knowledge needed to use it to their advantage.
In each episode, we go behind the scenes with experts from companies like Google, Ogilvy, Omnicom, Publicis and more to learn how generative AI is transforming each of these roles.
Episode 1 begins with a brief history and definition of generative AI before diving into a crash course on what’s possible with the technology today – and what to be wary of from an ethical perspective and security.
In this episode, produced by Campaign US editorial intern Alyona Uvarova, you’ll hear from experts including:
- Adam Buhler, SVP of Creative Technology, Digitas
- Brian Burdick, Senior Director, Product, Search and Automation, Google
- Ray Lansigan, senior vice president of corporate strategy and digital experience, Publicis
- Clarissa Season, Head of Experience, Annalect
- Kaare Wesnaes, Head of Innovation, Ogilvy
- Paolo Yuvienco, Chief Technology Officer, Omnicom
New episodes will be released every day this week. Don’t miss tomorrow’s episode on how generative AI is transforming the role of an advertising and marketing data analyst.
