Executives should work with their data engineers to identify creative ways to discover new generative AI solutions and evaluate which solutions are likely to bring the most value to the business. Generative AI is still in its infancy and businesses need to think outside the box to identify unique or hidden applications that will provide a unique competitive advantage.
To start experimenting and finding new use cases, leaders should ask themselves four questions:
- Where do we have underutilized data that is critical to our business functions?
- Can this data be easily used to refine an existing generative AI model?
- Can we transform this data into another format (from digital to visual data, for example) to take advantage of existing generative AI systems?
- What results do we expect and where in our organization could these results be used?
