For all job discussions AI should replace (this is 85 millionaccording to the World Economic Forum), it is also expected to create some 97 million new jobs by 2025.
And the most dynamic of these new roles is the one that supervises everything: the director of AI (CAIO).
Major brands like UnitedHealth, Deloitte and Intel have already brought in big names. Even the US government is getting in on the action, announcing that a computer scientist and a lawyer Jonathan Mayer will be the first CAIO of the Ministry of Justice.
Marketing agencies must step up the moving train Also. Given the recent Controversy under Armor Due to the alleged reuse of other people’s work without proper credit in its new AI-powered ad featuring boxer Anthony Joshua, brands need to decide how they want to integrate AI into the organization, particularly in marketing and creative services.
The music industry has demonstrated the power of a great mashup; AI-generated art has the potential to be the marketing version of this success, provided the CAIO helps the organization establish rules of conduct and disclosure principles.
But what should the role look like? What does a CAIO do? Here are some of the key elements and responsibilities brands should consider in candidates for this role.
Serve as liaison between departments
The ideal CAIO will collaborate with different departments across all major functions of the company. This includes HR, marketing, sales, and product development, because every time content is created, AI can help improve and accelerate it.
And, just as agencies have social media control rooms to cover key events in real time, there must be an equivalent for AI. The AI lead should be the point person connecting each key department to the AI supply chains.
Marketing is currently the easiest way for AI tools to make an immediate impact. The CAIO should first build relationships with the marketing team, as this is where most internal and external content is generated.