AI: Beyond the hype. Does AI have both an effective and ethical role in creative “co-creation”?
Will AI replace creative jobs in marketing or open new avenues by taking care of the boring stuff?
Optimism about the future of AI is necessarily tempered by pessimism about its possible side effects. Fears about jobs that could be replaced by AI, concerns about trust issues if creativity is not “real”, and lack of understanding of how intellectual property rights are protected in a global machine learning are all problems for the creative sector.
In this latest report in our Publicis Media-supported series investigating the hype behind the AI revolutionMarketing Week explores how brands are using AI for creative purposes in a way that is both effective and ethical.
