Waymark, a provider of AI video creation technology, and The EW Scripps Co., have signed a local advertising agreement that will feature Waymark’s generative AI technology deployed across Scripps’ 61 owned and operated broadcast stations in 41 markets.
Through its partnership with Waymark, Scripps can now offer its local advertising partners “instant, affordable video creation that overcomes traditional barriers to video advertising.” Waymark’s AI-powered video platform enables local businesses to generate high-quality advertisements with professional voiceover in five minutes or less,” the companies said. This agreement does not involve newsrooms at Scripps properties.
Today’s announcement follows a successful pilot program earlier this year, during which Scripps-owned stations successfully integrated Waymark’s technology into their local ad sales efforts.
“After a successful pilot testing program at five of its owned and operated stations, we are excited to deploy our Gen-AI video platform to all Scripps stations nationwide,” said Alex Persky-Stern, CEO from Waymark. “Waymark’s instant, fully personalized ads, along with Scripps’ broad distribution, will open the door to premium video advertising for millions of businesses that otherwise wouldn’t have had the budget, time or know-how. TO DO. »
“Everything we do must be in the best interest of our audience, our customers and their needs,” said Brian Norris, Scripps executive vice president and chief revenue officer. “Rapid and dramatic technological advances allow us to serve our customers in real time. We aim to be agile, move quickly, and help brands reach audiences beyond their social media origins.
Its deal with Scripps is the latest major media company to sign with Waymark in the past year, following deals with Fox TV Stations, Nine (Australia), Spectrum Reach, Gray Television, Beasley Media Group and Morgan Murphy Media. Waymark’s platform is also included in the creative directories of major streaming platforms Hulu and Roku, where ad managers can use Waymark’s technology to create video ads.
