TREND Media Group has taken a bold step into the future of business communications with its Integrated Conversational Marketing and Generative AI Workshop. Held on Thursday October 10, 2024 at The Brix Autograph Collection, the event was presented in collaboration with Digicel Business and Infobip.
In a statement, the company said the event brought together marketing and communications professionals, technology enthusiasts and industry leaders to explore the future of digital transformation and customer engagement.
Attendees represented a wide range of industries, including banking, insurance, energy, retail, government departments and advertising, and shared their aspirations to deliver fully integrated digital experiences to their customers.
“Attendees were treated to insightful presentations that explored key topics such as AI-driven marketing, data security, the future of RCS business messaging, the evolution of customer engagement strategies and process automation with chatbots.
“These informative and interactive sessions were hosted by subject matter experts Mark Corrigan, CEO of TREND Media Group, Andre Wedderburn, Director of Group Operations at TREND Media Group, Ervin Jagatic, Director of Product at InfoBip and Elvino Krizmanić, Director Director of Global Business Development at InfoBip.”
Contextualizing the evolution of real-time customer interactions, Mark Corrigan highlighted: “In this rapidly evolving digital environment, brands must engage customers using conversational marketing strategies that seamlessly move the conversation across multiple points of view. digital contact. Customers want a conversation with your brand, whether they contact you via email, WhatsApp, or a social media inbox, and to make that happen, businesses need to integrate omnichannel tools like InfoBip and chatbots generative AI in their marketing mix. All of this is readily available and accessible to brands of all shapes and sizes and to suit all budgets. »
The event also included an interactive panel discussion with Nicole Thomas, Head of Digital Business at Unicomer TT, Javier Alonso, Head of Strategic Partnership Development at InfoBip and Mark Corrigan from TREND.
The panel highlighted how businesses can establish marketing conversations with their customers using AI and used examples from the courts to show the success of InfoBip as an omnichannel marketing tool to engage customers in targeted commercial promotions.
Eileen Ruddy, Director of Business Development at TREND, added: “This workshop was a huge success for us at TREND, and we are passionate about driving the digital transformation of Trinidad and Tobago by supporting businesses with services cutting-edge digital marketing and omnichannel solutions. and training workshops like this one.
The feedback from attendees was phenomenal and we look forward to working with them to help them integrate AI into their operations and drive business success,” Ruddy concluded.
