Artificial intelligence has been at the heart of data and analytics for years, but generative AI offers entirely new possibilities to revolutionize the profession.
The technology automates processes like data collection and reporting while surfacing key insights more quickly.
“It really allowed us to dig deeper into our data and make more sense out of it,” says Freddie McLaughlin, senior vice president of measurement at Lippe Taylor.
In this episode, McLaughlin walks viewers through how his team uses the Redbird generative AI platform to get deeper insights into creative performance faster so the agency can tailor content to perform better, analyze trends across thousands of images and videos and get information quickly.
New episodes of this series, produced by Campaign US editorial intern Alyona Uvarova, will be released every day this week. Catch the one from yesterday episode on the basics of generative AI and pay attention to tomorrow’s episode on how generative AI is changing the daily work of an advertising creative.
