Universal Music Group (UMG) has partnered with KLAY Vision, a US-based artificial intelligence (AI) music company, to develop a fundamental business ethics model for AI-generated music.
This AI collaboration aims to work in harmony with the music industry and its creators.
UMG and KLAY believe that advanced AI models must be built and scaled responsibly, through “constructive dialogue and consensus” from those contributing to the cultural landscape.
KLAY highlighted that creating ethical and copyright-friendly generative AI models can reduce risks for creators and open new avenues for creativity and copyright monetization.
KLAY, led by industry experts such as Ary Attie, Thomas Hesse and soon-to-join Google Deepmind’s Björn Winckler, focuses on supporting artists, songwriters and rights holders.
The company says it is creating a global ecosystem for AI-driven experiences and content that ensures “accurate” attribution and does not compete with traditional music services.
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Michael Nash, Executive Vice President and Chief Digital Officer of Universal Music, said: “We are excited to partner with entrepreneurs like the team that runs KLAY, to explore new opportunities and ethical solutions for artists and the broader music ecosystem, advancing generative AI technology in ways that are both copyright-friendly and have the potential to have a profound impact on human creativity.
KLAY Founder and CEO Ary Attie said: “Research is essential to laying the foundation for AI music, but technology is just an empty vessel when it doesn’t engage with the culture that it is. ‘she is supposed to serve.
“KLAY’s obsession is not only to present its research innovations, but also to make them invisible and essential to people’s daily lives. Only then can music AI become more than a fleeting gadget. Our great artists have always embraced the latest technology – we believe the next Beatles will perform with KLAY.
The collaboration between UMG and KLAY follows lawsuits filed by the Recording Industry Association of America against AI music generation service providers Suno and Udio for alleged copyright infringement.
The cases involve mass infringements of copyrighted sound recordings by these AI music generation services.
The lawsuits were filed in Massachusetts and New York, with plaintiffs including Sony Music Entertainment, UMG Recordings and Warner Records, covering infringing recordings in various genres and eras.
