Leading financial services and retail companies named Finalists for the Digiday Content Marketing Awards 2024
NEW YORK, April 30, 2024 /PRNewswire/ — PersadoMotivation Artificial Intelligence (AI), today announced that two Persado clients, multinational retailer M&S and a global financial services company, have been named finalists for the prestigious Digiday Content Marketing Awards, which recognize companies and campaigns using content to modernize media and marketing. Finalists in this year’s Content Marketing Awards focused on creating more relevant interactive campaigns to improve consumer engagement, according to award organizer Digiday Media. Shortlisted entries showcase businesses and campaigns successfully using content to modernize media and marketing. The winners will be announced on May 7, 2024.
Persado clients recognized with these awards demonstrate innovative and highly effective use of Persado Motivation’s AI solutions and data insights to generate high-performing, on-brand marketing messages that increase customer engagement and loyalty. clients.
- Better use of data – Multinational retailer Marks & Spencer (M&S), known for bringing high-value, on-trend clothing and quality food to millions of consumers, has been named a finalist in the awards category which recognizes content strategies that achieve set goals through the use of data.
- Better use of AI-generated content – A global financial services company has been named a finalist in the awards category for the most effective and creative use of AI-generated content to promote a product, brand or service.
“Customer-centric brands are hungry for simple, low-risk ways to harness the power of Generative AI for content generation. We applaud our clients for their innovative practices in leveraging our best-in-class platform to quickly generate personalized, highly effective marketing messages that increase consumer engagement and loyalty across a variety of channels,” explained Assaf Baciupresident and co-founder, Persado.
Persado Motivational AI is a GenAI business class proven to help brands drive engagement and conversion. The platform uses advanced machine learning, natural language processing (NLP) and deep learning transformation models to understand copy intent and create on-brand messages that motivate individuals to take action. Unlike other large language models (LLMs), which pull and learn from the vast Internet, Persado AI is trained on a specialized dataset of interaction and transaction data from 1.2 billion consumers that measures and refines language, emotional response and engagement.
“Overall, many of Persado’s customers are off to an award-worthy start applying AI to marketing content generation in 2024. We are also proud of our customers recognized for their innovation earlier this year in THE Digiday Europe Price, focused on technological innovations, brand partnerships and collaborations, and the creation of compelling narratives. UK based bank NatWest was pre-selected for Better use of technology and long-time customer of Per sado Vodafone Italy was pre-selected for Better use of AI,“ added Mr. Baciu.
Visit https://www.persado.com/product/platform/ to learn more about Persado Motivation AI.
About Persado
Persado provides the only motivational AI platform that drives personalized communications at scale, inspiring every individual to engage and take action. Many of the world’s biggest brands, including Allied BankDropbox, JP Morgan Chase, Kate Spade, Marks & Spencer (M&S) and Verizon rely on Persado to engage customers throughout their journey, from acquisition to retention. Persado Generative AI for Business is trained on over 100 billion impressions in digital business language across industries, enabling marketers to engage customers and drive significant business value.
SOURCE Persado Inc.
