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The study is based on a survey of 50 companies across India between November and December 2023.
According to a recent EY study, approximately two in three business leaders in India believe that generative artificial intelligence (GenAI) will have an existential impact on their business. About 64% of CXOs rate their organization’s readiness to leverage GenAI as either “very low” or “moderate.”
The study also indicates that GenAI can add value to technology companies’ internal support functions. Technology can have a 30 to 40 percent impact on sales and marketing, as well as functions such as finance, legal and purchasing.
“GenAI is a major investment priority for CEOs and boards of Indian technology services companies. However, given that customer spending on GenAI has been lower than expected over the past 12 months, some experts have said the technology’s potential may have been overrated,” said Nitin Bhatt, Head of Technology Sector at EY India.
The study is based on a survey of 50 companies across India between November and December 2023. The organizations surveyed fell into the small, mid and large cap categories and included information technology and management companies. of business processes, EY said.
First publication: February 13, 2024 | 11:31 p.m. STI
