BERLIN – Trip.com Group is preparing to make waves at ITB Berlin 2024 which will be held from March 5-7 in Berlin. This is the company’s second participation in this prestigious international event, where it aims to provide an insider’s perspective on its latest technological innovations and highlight the transformative consumer trends shaping the future of travel .
Adapting to the new global traveler
Schubert Lou, COO of Trip.com, will speak as the keynote speaker on the eTravel Stage on March 6 from 10:35 a.m. to 11:00 a.m., on the theme: “How to Welcome the Global Traveler.”
As Trip.com Group focuses on tailoring travel to a broad international audience, Schubert will look at the particular preferences of Asian travelers and explore how destinations can meet consumer preferences that now extend beyond tourism. Additionally, it will highlight the growing role of AI and technology in reshaping the tours and activities industry.
The international travel landscape is significantly different post-pandemic, and industry players must stay ahead of the curve through innovation and agility,
said Schubert. At Trip.com Group, we are committed to leveraging technology and data-driven insights to meet the rapidly evolving needs of travelers.
Boon Sian Chai, Managing Director and Vice President of International Markets of Trip.com Group, will also participate in a panel discussion on the Orange Stage “Meeting the Needs of the Paradoxical Consumer” on March 6, from 2:45 p.m. to 3 p.m.: 3 p.m. This session will explore the challenges facing the travel industry, particularly hospitality, in meeting increasingly unpredictable consumer preferences.
We must prioritize digital transformation and increased personalization to appeal to ever-changing consumers,
Chai said. That’s why we’ve constantly adapted our offerings to capture limited attention and drive brand loyalty in an increasingly competitive landscape.
Focus on key technology trends to drive growth
Additionally, Andy Washington, Managing Director, Europe, Trip.com Group, will participate in a panel discussion “Beyond the Buzz – Key Technology Trends Shaping Travel” on March 5 from 11:15 a.m. to 11:45 a.m. on the eTravel Stage. Washington will share insights from the Trip.com group on how to distinguish lasting technological advances from fleeting trends. It will highlight the company’s proactive strategies to leverage technology to meet and predict traveler needs, with a particular nod to the unique dynamics of the European market.
At Trip.com Group, we identify real technology trends based on the real benefits they bring to our users, focusing on practical value rather than hype. Our commitment is to technologies that deliver clear benefits to our customers, guiding our efforts to lead the digital transformation of the travel industry with solutions that resonate meaningfully around the world, including Europe.
Trip.com Group invites members of the media to join its sessions at ITB Berlin 2024 for a dynamic exploration of the latest technological innovations and consumer trends influencing the travel industry. For more information and discussions, be sure to visit the Trip.com Group booth in Hall 9, Stand 108.
About the Trip.com group
Trip.com Group is a leading global travel service provider, consisting of Trip.com, Ctrip, Skyscanner and Qunar. On its platforms, Trip.com Group helps travelers around the world make informed and profitable reservations for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive content and resources related to travel and advanced transaction. platform consisting of apps, websites and 24/7 customer service centers. Founded in 1999 and listed on the NASDAQ in 2003 and the HKEX in 2021, Trip.com Group has become one of the world’s best-known travel groups, with a mission to “pursue the perfect journey for a better world.” Learn more about the Trip.com group here. follow us on Twitter, Facebook, LinkedInAnd Youtube.
SOURCE Trip.com Group
