Credit agency TransUnion has unveiled an AI-powered cloud data and analytics platform for financial institutions.
The OneTru platform connects distinct data and analytical assets designed for credit risk, marketing and fraud prevention and concentrates them in a single, multi-layered, unified environment.
Built on TransUnion’s hybrid cloud infrastructure, OneTru leverages AI and machine learning technologies from Neustar, the identity resolution company that TransUnion purchased for more than $3 billion in 2021.
Venkat Achanta, Head of Technology, Data and Analytics at TransUnion, said: “OneTru’s AI and ML-based knowledge graph capabilities will help our customers break down data silos and derive insights. lessons from the wealth of information available in our emerging digital world.
“This will enable our customers to go beyond traditional identity graphs that are limited to explicit data and deterministic links. Our customers will have access to knowledge graphs that retrieve information from a much broader domain and will be empowered to make logical inferences from linked, unstructured and structured data, providing additional meaning and context.
For example, according to TransUnion, OneTru’s AI capabilities will enable graphs that will improve identity resolution for fraud use cases by linking structured data such as traditional offline identities and unrelated data. structured information, such as behavioral information and device properties.
