This year’s MMA SA Impact Forum will be held at the CMO Summitt at Leaderex from 5pm to 8pm on 12 September, at the Sandton Convention Centre in Johannesburg.
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The Forum hosts a panel of high-profile speakers who will deliver keynote addresses or participate in a panel discussion, allowing attendees to learn from top CEOs and thought leaders on how to navigate South Africa’s rapidly changing business environment.
International speakers
The keynote speaker is Rebecca Huda, International Guest, UK Marketing Manager and EU Cluster – Nutritional Marketing for Bayers Pharmaceuticals.
His opening speech Advanced Advances Through AI: Real-World Experiences and Perspectives on Leveraging AI for Personalizationwill provide delegates with an in-depth look at integrating AI into marketing strategies.
Huda, who led the study for Bayers with the internationally renowned Berocca brand, will discuss the selection, implementation and execution of the brand campaign, as well as her long-term plans to integrate AI technology into the consumer marketing of her brands.
Other speakers include:
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Jacques Burger, CEO of M&C Saatchi Group SA
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Vincent Maher, CEO of True IO and President of MMA
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Sarah Utermark, Regional Director of MMA SSA
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Katherine Madely, Vice President of Marketing at Massmart
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Antonio Petra, VML Strategy Director
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Musu Kalenga, Managing Director of Brave Group
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Dr Adrian Naidoo Mindshare
Mastering AI for Marketing
Mastering AI for marketing should be the top priority for marketers today and is the central theme of the Impact SA Forum.
The Forum will showcase how AI and machine learning are revolutionising the media strategies of major local brands like Showmax and international brands such as Shell and Bayers, driving both top and bottom line results.
Maher will host a panel on this hot topic Stop hesitating and start winning with AI with panelists Madely Petra, Kalenga and Naidoo.
Delegates will have the opportunity to participate in a stimulating panel discussion on Overcoming barriers to AI adoptionGet exclusive insights from the MMA AI Personalization Consortium (Caps) and be the first to access the launch of the MMA AI Academy and leverage its innovative frameworks to integrate AI into marketing strategies.
A decisive moment
MMA SSA Regional Director Sarah Utermark says the marketing industry in South Africa has reached a turning point that demands a pause for reflection.
“AI is the driving force behind what is undoubtedly a paradigm shift in marketing, and we recognize the need to seize the moment and ride the wave of change.
“That’s what MMA SA’s Impact Forum is all about this year. We’ve assembled a fantastic line-up of speakers who will take to the stage and share their wealth of experience with delegates.”
“Our goal with Impact SA is to engage as many marketers as possible across all industries, providing them with critical insights and AI tools to optimize their business performance,” says Utermark.
All participants will receive the MMA Level 1 Certificate Introduction to AI and Measurement in Applied Marketing Masterclass and the MMA Caps case study results.
Delegates who register for the MMA Academy will receive 40% off Applied AI training courses.
Register as a member or non-member here using MMA as the invitation code.
Entrance to the event is free.
For more information, visit Impact SA Forum.
