TikTok will begin labeling content created using artificial intelligence when it is uploaded from outside its own platform, in an effort to combat misinformation.
AI offers incredible creative opportunities, but can confuse or mislead viewers if they don’t know the content was generated by AI, the company said in a prepared statement Thursday.
Labeling helps clarify this context. That’s why we’ve been labeling AIGCs created with TikTok AI effects and asking creators to label realistic AIGCs for over a year.
TikTok’s policy change is part of a broader attempt by the tech sector to provide more safeguards for the use of AI.
In February, Meta announced that it was working with industry partners on technical standards that will make it easier to identify images and potentially video and audio generated by artificial intelligence tools. Facebook and Instagram users would see labels on AI-generated images.
Google said last year that AI labels would come to YouTube and its other platforms.
A push for digital watermarking and labeling of AI-generated content was also part of an executive order signed by US President Joe Biden in October.
TikTok is partnering with the Coalition for Content Provenance and Authenticity and will use its Content Credentials technology.
The company said the technology can attach metadata to content, which it can use to instantly recognize and label AI-generated content. TikTok said it began rolling out the technology Thursday to images and videos and would soon come to audio-only content.
In the coming months, content identifying information will be attached to submissions made on TikTok, which will remain on the content once uploaded. This will help identify AI-generated material created on TikTok and help people know when, where and how the content was created or edited. Other platforms that adopt content credentials will be able to automatically tag it.
Using content IDs as a way to identify and deliver synthetic media directly to audiences is a significant step toward AI transparency, even more so than traditional watermarking techniques, said Claire Leibowicz, head of the AI and Media Integrity program at the AI Partnership. a prepared statement. “At the same time, we need to better understand how users respond to these labels and hope that TikTok will report the response so we can better understand how audiences are navigating a world increasingly augmented by AI.
TikTok said it was the first video-sharing platform to put credentials into practice and would join the Adobe-led content authenticity initiative to help promote credentials. adoption of credentials within the industry.
TikTok is the first social media platform to support content credentials, and with over 170 million users in the United States alone, their platform and vast community of creators and users are an essential part of this chain of trust necessary to increase transparency online, Dana. Rao, Adobe’s executive vice president, general counsel and chief trust officer, said in a blog post.
In the past, TikTok’s policy has been to encourage users to tag content generated or significantly edited by AI. It also requires users to label all AI-generated content when it contains realistic images, audio, and videos.
Our users and creators are very excited about AI and what it can do for their creativity and ability to connect with audiences. Adam Presser, TikTok’s head of operations, trust and safety, told ABC News. And at the same time, we want to make sure that people have the ability to understand what is reality and what is fiction.
The announcement was initially made Thursday on ABC’s Good Morning America.
TikTok’s AI actions come just two days after TikTok said it and its Chinese parent company, ByteDance, had filed a lawsuit challenging a new U.S. law that would ban the video-sharing app from United States unless it is sold to an approved buyer, saying it unfairly singles out the platform and constitutes an unprecedented attack on free speech.
The lawsuit is the latest twist in what is expected to be a protracted legal battle over the future of TikTok in the United States that could end up in the Supreme Court. If TikTok loses, it would be forced to close its doors next year.
(Only the title and image of this report may have been reworked by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
First publication: May 10, 2024 | 07:00 STI
