Generative AI (GenAI) has taken the world by storm since OpenAI introduced ChatGPT in late 2022, and is widely considered one of the most potentially transformative technologies in many years. However, GenAI technology and the market ecosystem are evolving rapidly, and many organizations are struggling to keep up with this ever-changing landscape. As this nascent market emerges, organizations continue to seek guidance to help guide their deployments, asking: What are the emerging best practices? What are the prevailing use cases? What is the maturity of the market and how is that maturity defined? Is it better to build, buy, or partner? The ever-changing nature of the answers to these questions creates a complex scenario for organizations looking to leverage GenAI technology.
To better understand these trends and challenges, TechTarget’s Enterprise Strategy Group surveyed 832 professionals from organizations around the world who are involved in the strategy, decision-making, selection, deployment, and management of generative AI initiatives and projects within their organization and who are familiar with their organization’s use of third parties to support generative AI initiatives.
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