According to Gartner, Generation AI is past the peak of inflated expectations. But that doesn’t mean the hype is over. Generation AI is part of every marketing conversation, and 2024 was just the beginning. What’s on the horizon? Are all major language models the same? How to plan a multimodal AI combining text, image, audio and video? What is the story of “synthetic” customer data created by Generation AI? What trends should you be aware of?
Get insights to help you plan your Gen AI strategy in this insightful conversation between ADWEEK Editor-in-Chief Ryan Joe and Dstillery Chief Data Scientist Melinda Han Williams. You will discover:
- The biggest successes and failures of AI adoption in 2024, and the “why” behind them
- Which parts of marketing have been most affected by Generation AI and what to expect in 2025
- How to deal with the growing fragmentation of the AI generation and what you can do to evaluate different niches
See all upcoming ADWEEK webinars.
Speakers
Melinda Han Williams
Chief Data Scientist, Dstillery
Ryan Joe
Editor-in-Chief, ADWEEK
