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AI is revolutionizing product marketing: here’s why and how!
Product marketers rejoice: AI is propelling our profession to unprecedented heights. But what exactly is AI, why does it offer such revolutionary value, and how can we harness it? Let’s explore.
AI refers to computer systems capable of performing tasks that typically require human cognition, whether analyzing complex data, optimizing recommendations, or generating new ideas. Consider machine learning, neural networks, and natural language processing to power higher-level applications.
In three words: faster, smarter and deeper. AI can quickly process billions of data points to surface non-obvious information for more precise positioning. It enables more meaningful personalization at scale to capture the minds of the audience. Simply put, AI removes the traditional trade-off between quality and quantity in marketing.
Use cases are growing rapidly. Here are three proven ways to get started:
👁 Competitive intelligence — Services like Slator And Inkit analyze the market to identify new competitors and report key product developments so you can adapt accordingly.
📈 Predictive Analytics — Platforms like Clarissights Predict sales pipelines, feature ROI, and churn risk by analyzing past signals and macroeconomic trends.
✍️ Content Creation — With solutions like Jasper And RytrGenerate blog posts, social media posts, and other media in seconds with natural language generation.
Here is a video that I suggest you watch:
Although still an emerging field, the commercialization of AI in martech and prodtech is accelerating. Join me in embracing automation and augmentation. Our creativity, combined with the computing power of AI, will take product marketing to new heights!
Have you leveraged AI for marketing, whether for content creation, consumer insights, or anything else? I’d love to hear about your experiences in the comments!
