Representative image (iStock)Change is the only constant in life. And the marketing The sector is currently undergoing a significant transformation. With the introduction of smart marketing tools And Generative AI Like ChatGPT, artificial intelligence (AI) marketing is playing a larger role, giving marketing teams a multitude of options to do more of what they currently do well.
It is often said that the future of marketing lies in the art of storytelling; How a business chooses to connect with its audience and tell its story is how it will create its brand reputation. However, there is a not-so-surprising twist in this story: artificial intelligence, sometimes called AI.
The use of AI and its importance in the functioning of businesses is no longer a new thing. With the explosion of diverse perspectives offered by AI, there is not a single brand that has not adopted AI to amplify its operations over the past few years.
From a marketing perspective, AI has most likely opened up previously unimaginable options. AI marketing combines artificial intelligence technology with customer experience and brand data to provide highly accurate insights into your customer journey and market trends. AI is here to revolutionize the way businesses think about their marketing tactics in the near future, from identifying intended target groups to designing personalized campaigns.
Natural language processing (NLP), machine learning (ML), sentiment analysis and other AI technologies facilitate decision-making, allowing you to stay ahead of your competitors and ‘be prepared to meet the demands of a changing economy.
In today’s ever-changing world, unlimited opportunities and transformative experiences await us. All brands must continue to adapt and adopt evolving technologies and platforms. Of course, this keeps businesses agile and helps them connect with younger customers, who are often quick learners and early adopters of technology in general.
So let’s take a detailed look at how AI helps brand marketers and how you can take full advantage of it.
AI has made brand marketing simpler. It helps determine what people want and then cater to their preferences. It can also help improve existing products, develop new ones and strengthen connections with consumers. Market research, customer acquisition and retention, personalized and targeted advertising, and anticipating consumer trends and behavior are all easily managed using AI-based marketing solutions.
Additionally, when social marketing is AI-enabled, your productivity is increased by taking social listening to a whole new level. The AI Assist tool will exploit OpenAIIt is Google Tag template to display a wide range of suggested phrases to add to your monitoring, helping marketers uncover critical audience insights faster.
Aspect clustering is used by AI algorithms to discover and extract essential insights from social listening data, which can span millions of data points in real time. Through social media sentiment research, they help you stand out and gain comprehensive insight into the customer’s thinking.
Additionally, AI-powered systems discover keywords and triggers to help you develop engaging articles, respond more effectively to customer reviews, and inspire more powerful product descriptions for your website. All of this contributes to your attempts to improve your market share and profitability through brand engagement.
Additionally, AI-powered intelligent automation enables social media managers and customer support teams to improve operational efficiencies using lexical and statistical triggers that drive intelligent processes. With rules-based features, the solution also provides a single brand voice in customer communications and cuts response time in half.
Additionally, AI marketing can drive your omnichannel business strategies based on market segmentation, directing your campaigns to customers most likely to purchase your product or service. This makes it possible to adopt more adapted marketing approaches to build brand loyalty and generate effective awareness campaigns.
Above all, social media has made businesses more vulnerable to scrutiny than ever before. However, with AI-powered brand reputation management, you can prevent a potential brand hazard from becoming a major problem.
Monitoring negative opinions in real time, selecting the right influencers and ambassadors, and offering proactive customer support are all things that AI marketing solutions can do smoothly. To summarize, AI has changed the landscape of the branding industry. Garry Kasparov, world chess champion and AI advocate, said it well.
“In the age of AI, branding is not just a story told by a brand; it is a discourse meticulously crafted by AI between the brand and its audience.”
The challenges of using AI to Brand building
Even though we have discussed the potential that AI presents, we cannot ignore the obstacles and the basic rules that must be respected. Of course, this helps businesses stay competitive and relevant, and it’s currently shaping the future of marketing. However, it is essential to recognize that, as the name suggests, AI is artificial intelligence, meaning it will only tell you what it has been taught.
Brands need to recognize that while we use AI to its full potential, there needs to be a significant degree of human interaction for your marketing campaign to be innovative and personalized for your target demographic.
Another key point to note is that virtually all companies using AI face a wide range of plagiarism, leading to difficult-to-resolve legal issues.
So while AI enables organizations to create effective marketing campaigns, brands must maintain the openness and integrity of our consumers, as well as our own brand identity, in the age of data.
Baskin Robbins recently launched an innovative and engaging AI-powered project to unveil new summer programming. We worked with a well-known artist who skillfully expressed the USP of our new products in all its glory and drool, while adhering to the brand’s requirements and philosophy.
This relationship allowed us to leverage specific AI capabilities while remaining true to the distinct Baskin Robbins brand. It turned out to be a fantastic marriage of technology and art, and we were honestly blown away by the creative output generated by the AI. The huge consumer response was the icing on the cake, and it was a clear blue signal for us to continue on this path.
Conclusion
That said, I believe it is essential that we strike a balance going forward. It is also crucial to recognize that over-reliance on AI could have negative consequences. This could limit creative contributions from design teams and social media, putting the brand’s individuality at risk. It can also be impersonal, and in some circumstances the similarity to authentic things can be limited, leading to widespread discontent.
Adopting AI-based methods no longer seems like a choice; this seems to be the new way of marketing. What lies ahead is a matter of speculation. However, given how far we’ve come with AI, I’m confident the road ahead will be an interesting one.
The fusion of human innovation and AI is essential to the success of any brand. Any brand has created a distinctive brand identity that connects with its consumers by establishing intelligent cooperation between its creative team and AI algorithms.
No-code AI solutions mark a significant shift in the marketing landscape. Empowering marketers to leverage AI technology without coding expertise or extensive resources opens up new opportunities for innovation and growth. By adopting no-code AI solutions, marketers can unlock the full potential of AI, deliver personalized experiences, and achieve tangible business results.
