Economies around the world are making sustained efforts to boost tourism in the country due to cyclical slowdowns and rising inflation and are seeking to increase footfall of domestic and international tourists.
Many countries, including India, joined the ranks. The results were visible and the Economic Times reported that the number of foreign tourists arriving in India between January and June stood at 43.80 lakh. At the same time, domestic tourism figures have seen substantial growth, from 677 million in 2021 to an impressive 1,731 million in 2022.
The Indian government’s initiatives, exemplified by programs like ‘Incredible India’, have played a pivotal role in improving the tourism landscape across the country. These initiatives aim to showcase India’s diverse cultural and natural treasures, thereby attracting a wider range of travelers.
Growing Travelers: What does this mean for the online travel industry?
India has a growing population of tech-savvy consumers who are comfortable using online platforms and mobile apps for travel bookings. The Indian government’s focus on digitalization and technology adoption across all sectors, including hospitality, further complements the shift towards a more digitally driven tourism landscape, making India a great market for OTAs.
The role of AI-powered hotel mapping
As the industry grows, the integration of advanced technologies is reshaping the way businesses manage and present hotel content, which is crucial. The adoption of AI-based hotel mapping tools is a game-changer, streamlines processes and has a significant impact on overall business operations.
Precision and accuracy
AI-based hotel mapping tools supported by ML and NLP are at the forefront of eliminating duplicate registrations and ensuring data accuracy. With inaccuracy rates reaching unprecedented levels, these tools are becoming indispensable for businesses looking to provide reliable, up-to-date hotel content to their guests.
Real-time updates
The ability to provide real-time updates is an essential aspect of these tools. In a dynamic industry where information changes quickly, the ability to collaborate with suppliers and deliver the latest content within minutes gives businesses a competitive advantage. This agility in data management has a direct impact on customer satisfaction and operational efficiency.
Integration of non-hotel accommodation
These tools go beyond traditional offerings, seamlessly integrating data from regional vacation rental providers and recognizing the growing importance of diverse accommodation options.
Hotel curated content: Improve user experience
Beyond just managing static data, AI-powered hotel mapping tools, such as the Curated Content tool, focus on improving the end-user experience. Here are some key features that contribute to this improvement:
Multilingual content
Multilingual content provided by providers allows businesses to expand their reach in foreign markets. By presenting content in a language-independent online marketplace, these tools contribute to better conversions and long-term customer loyalty.
Geocodes and full addresses
Accurate locations and geocodes are essential for maintaining positive reviews on online platforms. Providing accurate hotel addresses and real-time geocodes ensures that guests reach their destination with confidence, positively impacting their overall experience.
Mapping nearby points of interest
Understanding the importance of Points of Interest (PoI)-based searches, these tools provide accurate information about nearby attractions. This feature improves the overall customer experience and paves the way for upselling specific properties based on proximity to popular locations.
Part Mapping Tool: Part Data Accuracy
The part mapping tool, driven by advanced AI technology, brings precision to part-level information. Key features include:
In real time API the integration
Delivered through API integration, real-time data insights and vendor room mappings improve the overall user experience. The sub-second response time ensures end users have access to the most recent and accurate room data, contributing to smoother booking processes.
The wider impact on business
Beyond the specific features of these tools, the broader impact on travel businesses is clear. The efficiencies gained from AI-powered hotel mapping tools translate into improved operational processes, reduced errors, and increased customer satisfaction. Businesses can respond to market dynamics with agility and dynamism.
In conclusion, the impact of AI-based hotel mapping on hospitality businesses is transformative. These tools not only improve data accuracy and user experience, but also contribute to overall business efficiency and competitiveness.
The author Sanjay Ghareco-founder and CEO, Vervotech
