Despite its growing use in marketing, only a small percentage of professionals fully understand generative AI and its potential. To successfully use these powerful tools, it is essential to understand current trends, as well as the main challenges organizations face when adopting them. What do marketers really need to know to stay competitive?
Join SAS executives to learn how companies are preparing to invest in generational AI for their marketing initiatives and other advanced applications moving forward. You’ll learn:
- The current level of understanding and everyday use of generative AI in marketing, and how adoption is expected to evolve
- Insights into how other marketers plan to invest in generation AI
- Top concerns from your peers and how organizations are navigating current and upcoming regulatory requirements
See all upcoming ADWEEK webinars.
Speakers
Jonathan Moran
Marketing Manager for Martech Solutions, SAS
Lisa Loftis
Senior Product Marketing Manager, SAS
