The future of digital experiences: the role of AI in CMS and DXP

In this episode of the SparkCast of marketing AIhost Aby Varmais joined by Marc DemenySenior Product Manager at YjobAnd John SchneiderFractional CTO at Chameleon Collective. They explore the transformative impact of AI on content management systems (CMS) and digital experience platforms (DXP). The discussion focuses on how AI is driving personalization, automation, and the future of AI-native products, providing marketers with actionable insights to navigate this evolving landscape.

Topics covered:

• Introduction to AI in CMS and DXP:Discover how AI is revolutionizing content creation and user personalization in digital experiences.
• The impact of AI on personalization:Discover how AI is making hyper-personalized experiences accessible to every business.
• Automation and efficiency:Learn how AI reduces the time and complexity of content creation and development.
• Market reactions and AI integration: Examine the early successes and challenges of integrating AI into existing CMS and DXP systems.
• The future of AI-native products:Discover the next wave of AI-native products poised to disrupt the digital experience landscape.
• Headless and Composable Systems:Understanding the power of headless CMS and composable systems to deliver flexible, AI-driven digital experiences.
• Workflow from design to development:Learn how cutting-edge AI tools turn design concepts into working code faster than ever.
• Implications for agencies and internal teams:Discover how AI is reshaping team dynamics and the future of digital project management.
• Broader market trends: Understanding the importance of accurate data and governance to stay competitive in an AI-enhanced marketplace.
• The future of collaboration: Imagine a world where AI bridges the gap between content creators, marketers, and developers for seamless collaboration.

Mark Demeny is a Senior Director of Product Management at Yext, specializing in content management and adjacent offerings. He has been involved in content management for over two decades, with experiences ranging from consulting to client-side implementation to working at software vendors such as Sitecore, Optimally And Content.

John Schneider is a Fractional CTO at Chameleon Collective. He has spent his career helping leading brands digitally transform the customer experience, including through the use of digital experience management platforms such as Adobe Experience ManagerSitecore and Optimizely.