Global Generative AI in Marketing Market Report 2024 – Market Size, Trends and Global Forecast 2024-2033
2024 Global Generative AI in Marketing Market Report from The Business Research Company – Market Size, Trends and Global Forecast 2024-2033
— The Business Research Company
LONDON, GREATER LONDON, UNITED KINGDOM, June 19, 2024 /EINPresswire.com/ — THE Generative AI in Marketing Market Size is poised for remarkable growth, expected to grow from $2.70 billion in 2023 to $3.64 billion in 2024, exhibiting a strong compound annual growth rate (CAGR) of 34.6%. This growth trajectory is attributed to advancements in AI algorithms, increasing data volumes, cost savings, digitalization trends, and the thriving e-commerce landscape.
Explosive growth driven by e-commerce and digital transformation
Generative AI in the marketing industry is expected to grow significantly in the coming years, reaching an estimated value of $12.08 billion by 2028, with a CAGR of 35.0%. Factors fueling this growth include the proliferation of content marketing, the rise of influencer marketing strategies, personalized customer journey mapping, ethical AI frameworks, and the growing demand for AI-generated content.
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Key players and market dynamics
Leading entities in the field of generative AI in marketing, such as Alphabet Inc., Microsoft Corporation and Amazon Web Services, are at the forefront of innovations in AI technology to amplify creative processes and campaign performance. These innovations enable marketers to deliver personalized experiences, improve campaign effectiveness, and achieve higher return on investment (ROI).
In a notable development, AppsFlyer launched Creative Optimization in January 2023, an AI-powered solution aimed at refining the creative processes of marketing campaigns. This solution leverages AI insights to optimize audience engagement, enabling collaborative synergy between performance marketing, creative and business intelligence teams.
Main trends and innovations
Key trends shaping generative AI in the marketing landscape include AI-driven content creation, hyper-personalization strategies, integration of predictive analytics, AI-enabled enhanced creative collaboration and compliance solutions meeting regulatory standards. These trends highlight the industry’s shift toward more sophisticated and effective marketing methodologies.
Generative AI in Marketing Market Segmentation
The generative AI in marketing market is segmented based on:
• Component: service, software
• System type: text models, multimodal models
• Application: content generation, SEO, lead nurturing, reporting and analytics, social media marketing, other applications.
• End Use: Media & Entertainment, IT & Telecommunications, Healthcare, Automotive & Transportation, BFSI, Retail & E-Commerce, Other Industries.
Geographic overview: Asia-Pacific leads growth
North America dominated the generative AI in marketing market in 2023, with Asia Pacific projected as the fastest growing region during the forecast period. The comprehensive market report offers detailed insights into regional dynamics, emerging trends and growth opportunities.
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TBRC Global Generative AI in Insurance Market Report 2024 covers the following insights:
• Market size data for the forecast period: historical and future
• Market analysis by region: Asia Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
• Market analysis by country: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, United Kingdom, USA.
Trends, opportunities, strategies and more.
Global Generative AI in Insurance Market Report 2024 by The Business Research Company is the most comprehensive report that provides insights on Generative AI in Insurance Market Size, Generative AI in Insurance Market Drivers and Trends, Generative AI in Insurance Market Top Players, Competitor Revenue. , market positioning and market growth across geographies. The Generative AI in Insurance Market report helps you get detailed insights into opportunities and strategies. Businesses can leverage the data in the report and exploit the segments with the highest growth potential.
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