As the marketing landscape continues to evolve at a breakneck pace globally, organizations across the Middle East are grappling with a crucial question: how to adapt our marketing operations to thrive in an era dominated by artificial intelligence ( AI)?
The rise of new technologies presents a dual challenge: navigating the complexities of transformation while improving customer experiences that drive loyalty and engagement.
Historically, marketing has transitioned through distinct phases, moving from product-centric strategies to increasingly sophisticated, customer-centric models. Yet with the advent of AI, we are entering a fourth marketing era characterized by the rise of AI. This era does not redefine
