A new report from Deloitte Digital highlights the growing challenges content marketers face and how forward-thinking brands are generating eye-opening results with generative artificial intelligence. Key findings include:
- One in four companies have already implemented generative AI for content marketing, and 45% of marketers surveyed plan to implement it by the end of 2024.
- Early adopters are able to respond to content requests 1.5 times more often than companies that do not intend to use GenAI.
- All early adopters surveyed are already seeing a positive ROI from their GenAI investments, with an average return of 12% so far.
- GenAI users report saving an average of 11.4 hours per week, allowing them to focus on higher value-added or more strategic tasks.
Learn more about how GenAI is powering content marketing innovation. Visit Digital Marketing Depot to download Gen AI Strengthens Content Marketing Advantage for Early Adopters.
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