Thailand’s largest digital company unveils AI ethical guidelines

Thailand’s largest digital services company has unveiled a charter for its ethical use of artificial intelligence (AI), recognizing the beneficial possibilities and dangers associated with the revolutionary technology.

“As AI continually gets better at performing a range of tasks, we must also ensure that it also gets better at performing those tasks ethically and safely,” he said. said Sharad Mehrotra, Deputy CEO of True Corporation. “We believe that an integrated approach that takes into account technology, people and ethics is essential for Thailand to harness the power of AI.”

True Corporation is a communications conglomerate owned by Thailand’s CP Group and Norway’s Telenor. The company is the Kingdom’s largest provider of internet and cable TV services and has invested heavily in digital startups and new technologies.

Among the new technologies that True has introduced to Thailand, few have generated as much interest and fear as AI. Concerns about its misuse, misapplication and job-killing potential are leading some in government and the private sector to call for strict regulation of the technology’s use.

“Artificial intelligence has significant potential to boost productivity and social improvement in Thailand. However, careless development and deployment of AI systems can also cause harm,” said Assistant Professor Jittat Fakcharoenphol, vice -president of the computer engineering department of Kasetsart University.

True’s AI charter contains four principles of ethical use:

• Good intention: AI should only be used for the benefit of humans.
• Fairness and bias mitigation: AI should not discriminate.
• Data privacy and AI functionality: full compliance with customer data and the law.
• Transparency: AI decisions must be explainable.

The company already uses AI in many of its customer service interfaces and call centers. True also uses AI to predict traffic on its systems, allowing it to turn off equipment during periods of low usage, generating energy savings of 10-15%.

Photo courtesy of https://trueblog.dtac.co.th/blog/en/ai-gets-good-2/