Imagine a world where your digital experience is so seamless, personalized and secure that you barely notice the sophisticated technology working diligently behind the scenes. This vision is quickly becoming a reality through groundbreaking collaborations and technological advancements in the IT and digital services industry. From improving connectivity offerings to transforming customer experience to strengthening online presence and data protection, the industry is witnessing a significant transformation.
Empowering businesses with seamless connectivity
The partnership between Tech Mahindra and Proximus has paved the way for a remarkable leap forward in digital connectivity services. Their joint creation, the “Tech Hub” platform, is designed to provide an enhanced suite of connectivity offerings for various business segments. This innovative platform allows users to explore, purchase and activate services digitally, streamlining operations and driving growth. The integration of Comviva BlueMarble technology into the platform not only ensures a secure and scalable architecture, but also leverages Proximus’ advanced fiber/5G network, introducing features such as 5G Slicing “as a Service”. This strategic partnership underlines Tech Mahindra’s commitment to driving Proximus’ transition from a traditional telecommunications provider to a forward-thinking technology company.
Transforming retail with customer-centric solutions
In a parallel development, the retail sector is expected to witness significant improvement in customer experience and growth, thanks to the collaboration between Salesforce and Sai Silks (Kalamandir) Ltd. By adopting Salesforce’s Customer Data Platform (CDP) and Marketing Cloud, Sai Silks aims to revolutionize the way it interacts with customers. This technology enables the retail giant to collect and analyze customer data more efficiently, creating personalized marketing strategies and improving overall customer satisfaction. The move is a testament to how digital tools can enable businesses to better understand and engage with their customers, driving loyalty and growth.
Leveraging AI and Online Platforms for Improved Engagement
The digital transformation journey doesn’t stop at connectivity and customer experience. SurveySparrow’s integration of generative AI capabilities into its customer experience management platform illustrates the innovative use of technology to make feedback collection more efficient and relevant. Meanwhile, Locobuzz support for Google My Business (GMB) provides businesses with robust tools to manage their online presence and interact effectively with customers. Additionally, the alliance between Kyndryl and Veeam Software to provide advanced data protection and ransomware recovery services combines the best of managed security services with data mobility and security capabilities. These developments highlight the industry’s desire to leverage technology to improve customer engagement and protect valuable data.
As we stand on the cusp of a new digital era, it is clear that collaborations and technological advancements in the IT and digital services sector are not only reshaping business operations; they are redefining the very fabric of our digital experiences. Focusing on improving connectivity, transforming the customer experience, and leveraging AI and online platforms to improve engagement and security, these initiatives set new standards for what businesses and consumers can expect from the digital world.
