Browsing: personalization

This article is part of “Built it,” a series about digital technology trends disrupting industries.Generative AI is on the tip of people’s tongues this year and…

The essentialBalance creativity. Ensuring influencer creativity without compromising brand integrity is crucial for effective campaigns.AI optimizes compliance. AI tools are essential for improving compliance and detecting…

The essential AI increases productivity. Generative AI allows marketers to improve efficiency rather than replace human effort, by focusing on productivity tools.Improve audience targeting. Generative AI…

The essentialAI scalability is vital. Effective AI-driven marketing requires scalable platforms to manage complex, multi-channel customer journeys.Ethics and data are crucial. Establishing ethical guidelines and access…

In a constantly evolving marketing landscape, one technology is emerging as the potential pivot: the AI ​​generation. Known for helping businesses go further, faster and more…

The essentialPersonalization pivot. Marketers must adapt to a privacy-first landscape, balancing personalized experiences with increased data privacy requirements.First part focus. For effective personalization, it is essential…

The essential The impact of generative AI on content creation. Marketers like Gigamon’s Crystal Flores are leveraging AI to produce content that balances quality and quantity,…

In collaboration with Digital flashingtravel portal Agoda built a digital campaign around content created using generative AI technology. With this technology, a single video of Ayushmann…

By Arun Pattabhiraman Harnessing the power of AI can help brands succeed in their quest to decode the consumer psyche and achieve personalization at scale. With…