Browsing: martech

The essentials Smart use cases. Generative AI in marketing thrives on specific, impactful use cases like predictive analytics, personalized outreach, and content automation. Technology meets efficiency.…

A recent report from Infosys Knowledge Institute, the research arm of Infosys, reveals that 73% of companies have integrated artificial intelligence (AI), including generative AI, into…

Manavi Yadav, Solutions Engineering Specialist, Salesforce India at MarTech+ Summit 2024There’s a lot of talk about the impact of AI on digital marketing, but marketers need…

Infotools, the global leader in market research analytics and reporting solutions, has released a new paper in its Space to Think series, “The State of AI…

AI at the service of digital technologyMarTech startup, has secured €3.5 million in funding to enhance its artificial intelligence platform that automates the creation of marketing…

Artificial Intelligence (AI) and Generative AI (GenAI) will create a paradigm shift for marketers … (+) and retailers in 2024.getty MarTech, the broad range of software…

By Deepa Krishnan A persistent buzzword that quickly seeps in jobs and industries, the resounding popularity of artificial intelligence (AI) heralds an exciting era for enthusiasts,…