Browsing: Marketing

The essentials Embrace AI now. Inaction with generative AI in marketing can lead to missed opportunities and falling behind competitors. Beyond efficiency. Generative AI does more…

AI Marketing MarketHTF MI recently presented a global AI Marketing market study with over 143 pages of in-depth overview, describing the product/industry scope and elaborating the…

(MENAFN(Editorial) Think AI is just for tech giants? Think again! AI can be your brand’s secret weapon, helping you shine, connect with your audience, and overcome…

September 4, 2024 Aby Varma AI AI in Marketing AI champion +more In this episode of the SparkCast, marketing artificial intelligence, Aby Varmafounder of Spark Novussits…

September 4, 2024 Aby Varma AI AI in Marketing AI champion +more AI is rapidly transforming dozens of industries, and marketing is no exception. As businesses…

Artificial intelligence isn’t just a buzzword: it’s the driving force behind a sea change in how companies, especially Fortune 5000 companies, interact with customers, allocate budgets,…

Businesses have been using AI for a long time, primarily in the area of ​​personalization, be it bots, chatbots, CRM tools, etc. Biswas opened the session…

Connected TV (CTV) has become the most important consumer trend according to marketers, with 56% considering it essential to watch by the second half of 2024,…

In the ever-changing landscape of digital marketing, a new chapter is dawning: one where artificial intelligence (AI) and human emotion intertwine to create powerful, resonant campaigns.…

Of all the jobs threatened by AI, perhaps none is more vulnerable than that of creative copywriter. Agencies are abandoning their human editors in favor of…