Browsing: marketing strategy

Aby Varma December 2, 2024 AI in marketing artificial intelligence content marketing marketing strategy +more In this episode of SparkCast marketing AIhost Aby Varmathe founder of…

New research suggests that despite the widespread adoption of artificial intelligence (AI) in marketing, nearly half of these initiatives fail to deliver expected business value. The…

A Content Disrupted podcast with Raj Venkatesan, Roland Trusinski Professor at UVA’s Darden School of Business  Access this and other episodes of disrupted content at…

Image used for representative purposes (iStock)As marketers become more data-driven, artificial intelligence (AI) is essential to staying competitive. With the ability to analyze massive data sets,…

AI at the service of digital technologyMarTech startup, has secured €3.5 million in funding to enhance its artificial intelligence platform that automates the creation of marketing…

By Smita Khanna AI cannot intuitively understand and create emotional connections, qualities that are natural in humans. There is much discussion and research going on about…