Browsing: Marketing

Forget the year of mobile: we live in the decade of AI. Artificial intelligence of all types, not just the generative type, has continued to make…

Artificial intelligence (AI) is revolutionizing the marketing industry, providing both opportunities and challenges for professionals. As AI technologies continue to evolve, their impact on marketing strategies…

As the marketing landscape continues to evolve at a breakneck pace globally, organizations across the Middle East are grappling with a crucial question: how to adapt…

(TNND) — A marketing expert is sounding the alarm over the lack of attention to the “dark side” of artificial intelligence-driven advertising.Laurence Labrecque and colleagues published…

The essentials Redefine workflows. Use AI marketing to reimagine workflows, streamline tasks, and improve efficiency. Basic skills are important. Focus AI marketing efforts on what your…

Initially, limited pilots of artificial intelligence (AI)-based marketing campaigns, fast food company (QSR) Yum Brands Customer engagement is reported to have increased by double digits compared…

Artificial Intelligence in Marketing Segments“The Business Research Company recently released a comprehensive report on the analysis of global artificial intelligence in marketing market size and trends…

Most companies have integrated artificial intelligence into their marketing functions, and CMOs’ mastery of AI drives business value and increases their influence on decision-making and company…

As artificial intelligence revolutionizes the marketing landscape, businesses must adapt or risk … (+) be left behind.Adobe Stock The quiet hum of AI servers quickly drowns…

The essentials Improved audience personas. AI in marketing helps develop accurate audience personas by analyzing large data sets and maximizes campaign ROI. Personalized content delivery. Using…