Browsing: Generative AI

A series of AI-generated images promoting Alex Garland’s new dystopian film Civil War has angered the internet, sparking new concerns about the role of technology in…

Ahead of Possible Miami 2024, The Drum is producing a special five-part series spotlighting top CMOs – and the evolution of their roles. This week, Remi…

The essentialAI improves creativity. Generative AI is revolutionizing content creation, enabling personalized customer experiences that drive engagement.Govern with care. Establishing strong governance frameworks for generative AI…

The essential The impact of generative AI on content creation. Marketers like Gigamon’s Crystal Flores are leveraging AI to produce content that balances quality and quantity,…

Influencer marketing is evolving, as influencers increasingly rely on artificial intelligence to create content – ​​and the agencies that work with them attempt to balance different…

IBM is reportedly cutting staff in its marketing and communications division after its CEO, Arvind Krishna, suggested last year that AI could replace many non-customer-related jobs.…

Cognizant, one of the world’s largest and most valuable technology companies, has been ramping up its marketing initiatives as the role of technology in transforming businesses…

Representative image (iStock)The inclusion of artificial intelligence (AI), the first approach took the upper hand. In the late 2010s, people were trying to map the potential…

In today’s dynamic marketing landscape, where innovation is at the heart of success, Artificial Intelligence (AI) has quickly become an indispensable tool for business leaders looking…

Representative image (iStock)The world of marketing is witnessing an era of transformation, where artificial intelligence (AI) is reshaping strategies, creativity and campaigns. At the heart of…