Browsing: Generative AI

Google’s new creative tools and immersive ad formats made a big impact on digital marketing at Google Marketing Live. The annual event was in full swing…

SAP is launching a series of new AI-powered customer experience features to support its sales and marketing department.Revealed in the company’s Sapphire News Guide 2024, SAP…

This article is part of “Built it,” a series about digital technology trends disrupting industries.Generative AI is on the tip of people’s tongues this year and…

The essentialImplement wisely. Extensive testing and realistic AI integration avoids customer disappointments and strengthens brand reputation.Get better with humans. The balance between AI and human oversight…

The essential The rise of AI. How the advances announced at Google I/O 2024 are trying to redefine search. Blue links…and now AI? Adapting to AI-powered…

Yesterday morning, the event’s opening panel highlighted the central role that AI-generated content increasingly plays in the marketing industry.There are few topics more important on the…

Generative artificial intelligence (GenAI) has been a hot topic in product marketing circles for several years. While some companies have adopted the technology, others are experimenting…

The essential AI increases productivity. Generative AI allows marketers to improve efficiency rather than replace human effort, by focusing on productivity tools.Improve audience targeting. Generative AI…

The essentialAI scalability is vital. Effective AI-driven marketing requires scalable platforms to manage complex, multi-channel customer journeys.Ethics and data are crucial. Establishing ethical guidelines and access…

In a constantly evolving marketing landscape, one technology is emerging as the potential pivot: the AI ​​generation. Known for helping businesses go further, faster and more…