Browsing: Generative AI

Mondelez International plans to work with Accenture and Publicis to scale up its use of generative AI in its marketing.The American snack giant has announced that…

The essentials Generative AI vs Traditional AI. Learn how traditional AI handles tasks like predictions and automation, while generative AI excels at creative content and campaign…

The essentials Embrace AI now. Inaction with generative AI in marketing can lead to missed opportunities and falling behind competitors. Beyond efficiency. Generative AI does more…

Of all the jobs threatened by AI, perhaps none is more vulnerable than that of creative copywriter. Agencies are abandoning their human editors in favor of…

The essentials AI-powered insights. AI is revolutionizing marketing by providing deeper insights into customer behavior through advanced data analytics.Customization on a large scale. AI enables marketers…

By 2025, 30% of large organizations’ outbound marketing messages will be generated synthetically. By 2024, the European Union will pass legislation to mandate the “watermarking” of…

From writing creative briefs to generating high-quality images and writing slogans, Generation AI entered the marketing and conquered it. Has the initial hype died down or…

The essentialImportance of data. High-quality data is essential for accurate generative AI insights and predictions.Impact of personalization. Poor data quality leads to ineffective personalization of generative…

Cookies AI Generated ImageEvery time I think of Generative AIthe first thought that comes to my mind is BrittanyThe photos from “World of Biscuits” that made…

PYMNTS.comAI Marketers: the new crazy?In the field of marketing, where creativity and innovation are essential, a new competitor is emerging: generative artificial intelligence….for 9 timers