Browsing: GenAI

The essentials Smart use cases. Generative AI in marketing thrives on specific, impactful use cases like predictive analytics, personalized outreach, and content automation. Technology meets efficiency.…

A Content Disrupted podcast with Raj Venkatesan, Roland Trusinski Professor at UVA’s Darden School of Business  Access this and other episodes of disrupted content at…

Connected TV (CTV) has become the most important consumer trend according to marketers, with 56% considering it essential to watch by the second half of 2024,…

PYMNTS.comAI Marketers: the new crazy?In the field of marketing, where creativity and innovation are essential, a new competitor is emerging: generative artificial intelligence….for 9 timers

Artificial Intelligence (AI) and Generative AI (GenAI) will create a paradigm shift for marketers … (+) and retailers in 2024.getty MarTech, the broad range of software…

Generative artificial intelligence (GenAI) has been a hot topic in product marketing circles for several years. While some companies have adopted the technology, others are experimenting…

In the vast expanse of possibilities that technology offers, few innovations have the transformative potential of generative AI. Just as glass evolved from ordinary sand to…

In today’s dynamic marketing landscape, where innovation is at the heart of success, Artificial Intelligence (AI) has quickly become an indispensable tool for business leaders looking…

By Arun Pattabhiraman Harnessing the power of AI can help brands succeed in their quest to decode the consumer psyche and achieve personalization at scale. With…