Browsing: digital transformation

New research suggests that despite the widespread adoption of artificial intelligence (AI) in marketing, nearly half of these initiatives fail to deliver expected business value. The…

At ANA Masters of Marketing 2024, executives from Google Cloud, Microsoft and The Palmer Group highlighted how AI is reshaping business, creativity and ethics, urging marketers…

Marketing AutomationAdobeStock_211707667 The Current State of AI With the rapidly evolving AI landscape, organizations around the world are implementing new AI technologies and developing AI products…

Infosys announced the launch of Infosys Aster, a suite of AI-powered marketing services, solutions and platforms designed to deliver enhanced brand experiences and marketing effectiveness, thereby…

Marketers are increasingly relying on AI to help them in their work. Andy Martinus from Team Lewis says using technology correctly can help win the war…

The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has necessitated a new definition. Because AI enables and…

Generative AI has an authentic “Midas touch” when it comes to content – ​​augmenting, accelerating and generating new material, which in many ways is revolutionizing the…