Browsing: digital marketing

The essential The rise of AI. How the advances announced at Google I/O 2024 are trying to redefine search. Blue links…and now AI? Adapting to AI-powered…

The essential AI increases productivity. Generative AI allows marketers to improve efficiency rather than replace human effort, by focusing on productivity tools.Improve audience targeting. Generative AI…

The essentialAI scalability is vital. Effective AI-driven marketing requires scalable platforms to manage complex, multi-channel customer journeys.Ethics and data are crucial. Establishing ethical guidelines and access…

The essentialPrepare for change. The decline in volume of traditional search engines due to AI and chatbots requires innovation in advertising strategies.Adaptable strategies. Marketers need to…

The essential Understanding of technology. AI does not only rely on knowledge of technological features. Marketing potential. Prompts open the door for marketers to leverage a…

The essentialPersonalization pivot. Marketers must adapt to a privacy-first landscape, balancing personalized experiences with increased data privacy requirements.First part focus. For effective personalization, it is essential…

The essentialAI improves creativity. Generative AI is revolutionizing content creation, enabling personalized customer experiences that drive engagement.Govern with care. Establishing strong governance frameworks for generative AI…

SAP Emarsys, the omnichannel customer engagement company, has unveiled new features in its February 2024 product update. The new features are designed to enable marketers to…

According to Rogerwilco, this innovative product, called Neurons, resold through a partnership with Ergon Consulting, marks a significant step forward in the field of digital marketing…

The Digital Marketing Institute (DMI), a digital marketing certification provider, has launched its first artificial intelligence (AI) course in digital marketing, following overwhelming demand from marketers.…