Browsing: CMO

Most companies have integrated artificial intelligence into their marketing functions, and CMOs’ mastery of AI drives business value and increases their influence on decision-making and company…

The essentials Embrace AI now. Inaction with generative AI in marketing can lead to missed opportunities and falling behind competitors. Beyond efficiency. Generative AI does more…

The essentialImpact of AI. Generative AI improves efficiency, reporting and team augmentation for CMOs.Focus on income. Marketing managers are shifting from lead generation to responsibility for…

Artificial Intelligence (AI) and Generative AI (GenAI) will create a paradigm shift for marketers … (+) and retailers in 2024.getty MarTech, the broad range of software…

Ahead of Possible Miami 2024, The Drum is producing a special five-part series spotlighting leading marketers and the evolution of their roles. In this installation, Colette…

In today’s dynamic marketing landscape, where innovation is at the heart of success, Artificial Intelligence (AI) has quickly become an indispensable tool for business leaders looking…