Browsing: Artificial intelligence

Marketing-related uses represent one of the pharmaceutical industry’s biggest opportunities to increase revenue and reduce costs with artificial intelligence. Two recent analyzes by renowned consulting firms…

The essential Understanding of technology. AI does not only rely on knowledge of technological features. Marketing potential. Prompts open the door for marketers to leverage a…

Ahead of Possible Miami 2024, The Drum is producing a special five-part series spotlighting top CMOs – and the evolution of their roles. This week, Remi…

Yahoo has acquired Artifact, the AI-powered news aggregation and discovery platform created by Instagram co-founders Kevin Systrom and Mike Krieger. Following this acquisition, Artifact will no…

The essentialAI improves creativity. Generative AI is revolutionizing content creation, enabling personalized customer experiences that drive engagement.Govern with care. Establishing strong governance frameworks for generative AI…

The essential The impact of generative AI on content creation. Marketers like Gigamon’s Crystal Flores are leveraging AI to produce content that balances quality and quantity,…

Ahead of Possible Miami 2024, The Drum is producing a special five-part series spotlighting leading marketers and the evolution of their roles. In this installation, Colette…

By Marcia SavageSAP Studies show that socially conscious consumers are willing to pay more for products from brands committed to environmental sustainability. Would they do the…

The Asia Pacific (APAC) region is gearing up for a year of exploration and growth, with artificial intelligence (AI) at the center of it all. Vonage’s…

By Deepa Krishnan A persistent buzzword that quickly seeps in jobs and industries, the resounding popularity of artificial intelligence (AI) heralds an exciting era for enthusiasts,…