Browsing: Artificial intelligence

At Acceleration Economy, we’ve chronicled the value that business and technology leaders are generating by applying AI. The benefits focused primarily on operational workflow efficiency, data…

The essentialBalance creativity. Ensuring influencer creativity without compromising brand integrity is crucial for effective campaigns.AI optimizes compliance. AI tools are essential for improving compliance and detecting…

Marketers are increasingly relying on AI to help them in their work. Andy Martinus from Team Lewis says using technology correctly can help win the war…

The essentialImplement wisely. Extensive testing and realistic AI integration avoids customer disappointments and strengthens brand reputation.Get better with humans. The balance between AI and human oversight…

The essential The rise of AI. How the advances announced at Google I/O 2024 are trying to redefine search. Blue links…and now AI? Adapting to AI-powered…

With 71% of executives favoring less experienced candidates with AI skills over more experienced ones without them, professionals are being urged to adopt and master AI…

May 14, 2024 AI in marketing Artificial Intelligence data privacy laws Jodi Daniels +more In this episode of SparkCast marketing AIhost Aby VarmaB2B marketing leader and…

Yesterday morning, the event’s opening panel highlighted the central role that AI-generated content increasingly plays in the marketing industry.There are few topics more important on the…

The opinions expressed by Entrepreneur contributors are their own. The digital marketing industry is clearly at a crossroads. As privacy issues If platforms move away from…

Generative artificial intelligence (GenAI) has been a hot topic in product marketing circles for several years. While some companies have adopted the technology, others are experimenting…