Browsing: Artificial intelligence

The synergy between AI and human expertise appears to be the cornerstone of effective marketing. In the ever-evolving field of real estate marketing, the advent of…

Tech giant Google’s greenhouse gas emissions have increased by 48% over the past five years. In an annual environmental report released Tuesday (July 2), Google said…

June 27, 2024 artificial intelligence Chameleon Collective content management systems digital experience platforms +more In this episode of the SparkCast of marketing AIhost Aby Varmais joined…

Market research company Civey, on behalf of DMEXCO, has published a study. The study shows that around 37% of marketing and communications professionals currently use AI…

Since the introduction of ChatGPT in 2022, marketers and industry players are considering using artificial intelligence (AI) to generate textual content. As the use of generative…

PYMNTS.comAI Marketers: the new crazy?In the field of marketing, where creativity and innovation are essential, a new competitor is emerging: generative artificial intelligence….for 9 timers

The essentialProactive and not reactive. AI allows marketing teams to anticipate customer needs rather than simply responding to trends.Real-time response boost. Leveraging real-time AI analytics significantly…

In the not-so-distant future, consumers will rely on AI gatekeepers for recurring purchases, ad verification and representation in focus groups, streamlining interactions with brands, said Dentsu…

Your browser does not support the audio element. Artificial intelligence remains one of the most talked about technologies, and for good reason: it is reshaping the…

SAP is launching a series of new AI-powered customer experience features to support its sales and marketing department.Revealed in the company’s Sapphire News Guide 2024, SAP…