Browsing: Artificial intelligence

The essentials Redefine workflows. Use AI marketing to reimagine workflows, streamline tasks, and improve efficiency. Basic skills are important. Focus AI marketing efforts on what your…

Initially, limited pilots of artificial intelligence (AI)-based marketing campaigns, fast food company (QSR) Yum Brands Customer engagement is reported to have increased by double digits compared…

A recent report from Infosys Knowledge Institute, the research arm of Infosys, reveals that 73% of companies have integrated artificial intelligence (AI), including generative AI, into…

Dublin, November 12, 2024 (GLOBE NEWSWIRE) — The “European Generative AI Market: Focus on Business Processes, Type, Technology, Supply and Country – Analysis and Forecast, 2023-2033”…

Consumers in the Asia Pacific (APAC) region are excited about technological advancements: 68% believe AI is having a positive impact on the world, compared to more…

As artificial intelligence revolutionizes the marketing landscape, businesses must adapt or risk … (+) be left behind.Adobe Stock The quiet hum of AI servers quickly drowns…

The essentials Improved audience personas. AI in marketing helps develop accurate audience personas by analyzing large data sets and maximizes campaign ROI. Personalized content delivery. Using…

The opinions expressed by Entrepreneur contributors are their own. Artificial intelligence is a hot topic, and with continued technological innovations in the field of AI, it…

Digital agencies and marketing analysts say effective strategies are essential for marketers to meaningfully connect with consumers as companies’ advertising budgets shrink. Technology, in particular artificial…

At ANA Masters of Marketing 2024, executives from Google Cloud, Microsoft and The Palmer Group highlighted how AI is reshaping business, creativity and ethics, urging marketers…