Browsing: AI

Since the introduction of ChatGPT in 2022, marketers and industry players are considering using artificial intelligence (AI) to generate textual content. As the use of generative…

PYMNTS.comAI Marketers: the new crazy?In the field of marketing, where creativity and innovation are essential, a new competitor is emerging: generative artificial intelligence….for 9 timers

AI tools and writing assistants like ChatGPT are booming, making it faster and easier to generate textual content like blogs, press releases, and even presentations. The…

The essentialProactive and not reactive. AI allows marketing teams to anticipate customer needs rather than simply responding to trends.Real-time response boost. Leveraging real-time AI analytics significantly…

In the not-so-distant future, consumers will rely on AI gatekeepers for recurring purchases, ad verification and representation in focus groups, streamlining interactions with brands, said Dentsu…

Google’s new creative tools and immersive ad formats made a big impact on digital marketing at Google Marketing Live. The annual event was in full swing…

Skott – Lyzr’s fully autonomous AI content marketer What Skott can do for you How Skott can help businesses Lyzr Announces the Launch of Skott: The…

Klarna’s CEO apparently struck a chord on social media with a post explaining how the company saved millions by using AI to cut costs and do…

This article is part of “Built it,” a series about digital technology trends disrupting industries.Generative AI is on the tip of people’s tongues this year and…

The essentialBalance creativity. Ensuring influencer creativity without compromising brand integrity is crucial for effective campaigns.AI optimizes compliance. AI tools are essential for improving compliance and detecting…