Browsing: AI

Most companies have integrated artificial intelligence into their marketing functions, and CMOs’ mastery of AI drives business value and increases their influence on decision-making and company…

As artificial intelligence revolutionizes the marketing landscape, businesses must adapt or risk … (+) be left behind.Adobe Stock The quiet hum of AI servers quickly drowns…

The essentials Improved audience personas. AI in marketing helps develop accurate audience personas by analyzing large data sets and maximizes campaign ROI. Personalized content delivery. Using…

Digital agencies and marketing analysts say effective strategies are essential for marketers to meaningfully connect with consumers as companies’ advertising budgets shrink. Technology, in particular artificial…

At ANA Masters of Marketing 2024, executives from Google Cloud, Microsoft and The Palmer Group highlighted how AI is reshaping business, creativity and ethics, urging marketers…

AI is revolutionizing the marketing landscape, from understanding the customer to creating content and measuring performance. Third Annual Snowflake “Modern Marketing Data Stack 2025: How Leading…

The essentials Key AI Technologies. AI marketing technologies such as NLP, NLG and NLU improve customer interactions and improve service efficiency. Benefits of data generation. Generating…

Image: Dreamstime.com/©Moawia Husnain Full disclosure, I’m not really a marketer. When I started AP Consulting over two years ago, I had no idea what I was…

Artificial intelligence (AI) has quickly become an essential technological advancement. This is particularly visible in the advertising and marketing industry, where generative AI (Gen AI) has…

The arrival of generative AI has garnered widespread attention, prompting all organizations to prioritize it, with many moving from “what” to “how.” This shock has created…