Browsing: AI

Today’s marketers face the dual challenge of delivering immediate results and building long-term customer loyalty. Meeting these demands requires more than just tools; it requires innovation…

Artificial intelligence (AI) is revolutionizing the marketing industry, providing both opportunities and challenges for professionals. As AI technologies continue to evolve, their impact on marketing strategies…

According to a new report from Infosys, AI is taking the world of marketing by storm. The report, titled CMO Radar Report 2024reveals that almost all…

This article is sponsored by Epsilon. The marketing landscape is undergoing rapid transformation, with AI driving change at an unprecedented pace. We have reached a pivotal…

As the marketing landscape continues to evolve at a breakneck pace globally, organizations across the Middle East are grappling with a crucial question: how to adapt…

(TNND) — A marketing expert is sounding the alarm over the lack of attention to the “dark side” of artificial intelligence-driven advertising.Laurence Labrecque and colleagues published…

New Delhi: The Ad Club’s 2024 edition of D:CODE, which started with some fun banter from Mansha Tandon, Head of App Business Development, Google Play, India,…

The essentials Redefine workflows. Use AI marketing to reimagine workflows, streamline tasks, and improve efficiency. Basic skills are important. Focus AI marketing efforts on what your…

Initially, limited pilots of artificial intelligence (AI)-based marketing campaigns, fast food company (QSR) Yum Brands Customer engagement is reported to have increased by double digits compared…

A recent report from Infosys Knowledge Institute, the research arm of Infosys, reveals that 73% of companies have integrated artificial intelligence (AI), including generative AI, into…