Nearly two-thirds (64%) of consumers believe personalized recommendations are important, and nearly a third (30%) go so far as to say personalized recommendations are one of…
Brands want to use generative AI to personalize their marketing efforts, but they are also afraid that AI will hijack their message and ruin their brand.…
The essential The impact of generative AI on content creation. Marketers like Gigamon’s Crystal Flores are leveraging AI to produce content that balances quality and quantity,…
International Business Machines (IBM.N) said its initial tests of Adobe’s (ADBE.O) generative artificial intelligence (AI) tools resulted in productivity improvements. IBM said it used Adobe’s tools,…
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